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UI/UX or Graphic Design: What’s best for beginners?

Digital transformation has proliferated the number of screens we use daily. There are emerging opportunities for designers across the digital landscape, where the lines between various design disciplines are often blurred. Novices to the discipline, may that be students early in their career or professionals looking to upskill, are often confused between UI/UX design and …

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Elevating the Chatbot Interface and Experience Design

Since the first chatbot, ELIZA, was developed way back in 1966, the technology has come a long way. It has a storied history of development, with groundbreaking milestones, from AOL’s Smarterchild to Apple’s Siri, Amazon’s Alexa, and the recent advent of ChatGPT, Claude, and other generative AI chatbots. While ELIZA’s NLP used pattern matching and …

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ATLAS SkillTech University launches ATLAS Edge, a New Initiative to Bridge the Skill Gap in the Industry

ATLAS SkillTech University, a hub of urban multidisciplinary learning, is proud to announce the launch of ATLAS Edge. This initiative is a testament to our commitment to bridge the skill gap in the industry and provide practical, industry-aligned education. ATLAS Edge offers executive programs to equip working professionals, business owners, and students with the tools …

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Myth of the Supermom: Tips for Balancing and Redefining Success for Women Entrepreneurs

Suchi Mukherjee, the founder and CEO of fashion marketplace, LimeRoad, needed to move cities to be closer to work and her children. She constantly had to adjust her schedule to make time for her two young kids, which often meant a punishing travel schedule. The story is somewhat similar to Garima Satija, who founded the …

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For Women Entrepreneurs, Mentorship Makes All the Difference

For any founder, their start-up is their baby. It’s no mere career path. At its core, entrepreneurship is a mindset that thrives on innovation, risk management, financial prudence, and the ability to gauge and take calculated risks at the right time. New businesses need support. Guidance. Like a new baby, it needs grooming, hand-holding, and …

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Six Applications of Artificial Intelligence (AI) in User-Experience Design

Artificial Intelligence (AI) is not a single technology. It is an umbrella of overlapping, codependent, and evolving software tools or hardware components that simulate ‘human reasoning’ and progressively make independent applicable decisions. These technologies are increasingly being deployed in healthcare, financial services, tourism, hospitality, retail, and other industries. The immediate and visible impact of generative …

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Six Top Trends in User Experience Design in 2024

Our online engagement continues to evolve as users, and digital experience designers are in a perpetual race to keep up. Brands and their online marketing teams are tasked with staying abreast of the ever-changing customer behaviour, new technological advancements, and design innovations. The secret sauce for crafting more intuitive designs is an unwavering focus on …

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Leading the Way: 6 Trailblazing Female Entrepreneurs Shaping India’s Future

On 31 October 2023, Ghazal Alagh, co-founder and ‘Chief Mama’ of Mamaearth, woke up to a bundle of “excitement, nervousness, mixed feelings and emotions.” The beauty and personal care (BPC) company rolled out its IPO to much fanfare. Mamaearth joins a formidable list of female-led businesses that have gone or are planning to go public. …

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