EXECUTIVE PROGRAM IN
Fashion BUSINESS MANAGEMENT
Where Fashion meets Business
Our fashion business management program aims to introduce our students to the transformations in the global fashion business. Today, it consists of complex design and production ecosystems, technology innovations, D2C propositions and an extensive value chain, from craftsmanship to digitisation.
Tangible Outcomes
Capsule collection and Go-to-market strategy for your fashion brand
Experiential Campus
Active & fashion-forward campus environment with dedicated design labs & studios
Skill Development
Cultivate 360° fashion entrepreneurship skills
Dynamic Andragogy
Designers & SME-led instruction
Community Building
Meet and interact with leaders from top fashion houses and peers that share a similar passion in Fashion Business Management
Tangible Outcomes
Capsule collection and Go-to-market strategy for your fashion brand
Experiential Campus
Active & fashion-forward campus environment with dedicated design labs & studios
Skill Development
Cultivate 360° fashion entrepreneurship skills
Dynamic Andragogy
Designers & SME-led instruction
Community Building
Meet and interact with leaders from top fashion houses and peers that share a similar passion in Fashion Business Management
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Duration : 11 Months -
Frequency : 3 days a week | 3 hours per day -
Location : At ATLAS campus, Mumbai -
Format : Hands-on learning
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Any student with a 10+2 certification
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Undergraduates students pursuing any bachelor’s degree
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Individuals with a diploma or equivalent degree in any field
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Graduates in any discipline looking for a career in the fashion industry or fashion entrepreneurship
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Fashion start-up founders & aspiring fashion entrepreneurs
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Executives in the fashion industry looking to upskill
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Creative mavericks across different sectors with multi-disciplinary interests
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Outcome: Introduction to the structure and objectives of the program and establish connections with their peers and instructors, setting the foundation for their learning journey
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Outcome: Understanding of the social, cultural, and technological factors that have shaped fashion trends and styles historically
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Outcome: Overarching look at the different trends, economic factors, and techniques shaping the modern world of sustainable fashion
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Outcome: Learn the art of visually communicating fashion ideas and designs through drawings, sketches, or paintings
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Outcome: Development of a strong foundation in the technical aspects of fashion design, such as precision in design execution, production, customisation and tailoring
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Outcome: Holistic view of textiles and their design, material, aesthetics, functionality, manipulation, performance, construction, sustainability and evolving trends
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Outcome: Studies on different range of materials, textures, and finishes, helping drive design and production innovations and create mood boards
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Outcome: Introduction to digital tools used in fashion, such as CAD, Illustrator, Photoshop, and their effective deployment
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Outcome: Develop a fashion brand with a distinct identity, brand values, consumer focus, product line and an overall vision
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Outcome: Work on a business plan with a go-to-market strategy to help you launch your fashion brand with strong positioning and pricing strategies
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Outcome: Have a strong retail management plan with due consideration to all aspects of the operations value chain, which are optimised for e-commerce as well
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Outcome: Build a marketing plan for all platforms, especially digital and marketing communications, along with performance measuring tools for optimisation
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Outcome: Learn about how to create the right content for your brand and leverage social media and fashion influencers to drive brand visibility
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Outcome: Understand the economic and financial implications of running a fashion business
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Outcome: Awareness of the different approaches to building a business plan for a fashion brand, its tax implications, legal mechanisms, and funding options
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Outcome: Demo brand design – from research to runway
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Learning Outcomes
Professional Outcomes
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Brand Development Skills: Knowledge in developing and managing fashion brands
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Entrepreneurial Skills: Development of entrepreneurial skills for starting and managing fashion businesses.
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Business Acumen: Strong foundation in business principles relevant to fashion.
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Proficient in digital design tools: Figma, Adobe XD, Lunacy, Just In Mind, Sketch, Uizard.
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Capsule collection & GTM Strategy: Conceptualise, design, and develop a fashion label and GTM strategy.
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Fashion Entrepreneurship: Ability to start and manage one’s own fashion business.
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Increased Employability: Skills and knowledge make graduates attractive candidates for retail brands and independent labels.
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Networking: Strong industry connections through alumni and industry events, vital for career advancement.
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Step 01
Complete the online application form with personal and professional details
Step 02
Review and shortlisting of candidates
Step 03
Personal interview
Fees
Total Fees: INR 3,40,000 + taxes
- This fees includes tuition, program material and meals on-campus.
- The fee does not include accommodation, travel to Mumbai for the program and other incidental expenses.
- The ATLAS University campus and its facilities will be available to all participants during the program.
- Fee structure
Once admission offers are rolled out, selected candidates will be notified, and the next steps will be outlined.
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